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Our story

A North Shore Family.
A Business Built on
This Place.

Shore Way Management didn't start as a business plan. It started as a genuine love for the North Shore — and a belief that property owners here deserved something better.

Rachel and Alex Steeg with their family on Boston's North Shore
How it started

From Gordon College to the North Shore's #1 Property Manager

Rachel and Alex first came to the North Shore in the fall of 2011 as students at Gordon College. They didn't plan on staying forever — but the North Shore has a way of doing that to people. The rocky coastline, the tight-knit towns, the pace of life. After graduation, they didn't leave. They planted roots instead.

"We weren't looking to start a company. We were just trying to do right by our community and the property owners in it."

In 2019, Rachel and Alex purchased their first investment property in Gloucester and discovered their passion for real estate. They kept going — expanding their knowledge, their portfolio, and their understanding of the North Shore market town by town.

2011
Arrived on the North Shore for Gordon College. Two students who couldn't bring themselves to leave.
2019
First investment property in Gloucester. The real estate bug bites hard.
2021
Rachel joins an STR mastermind and begins managing a Salem Airbnb. The Halloween season results are eye-opening.
2022
Shore Way Management launches — partnering with local property owners ready to maximize revenue without sacrificing their time.
Now
#1 rated in the Boston market by AirDNA. 40+ properties managed across the North Shore. Owner-operators who are never far from the work.
Meet the team

The People Behind Every Property

Our team handles the day-to-day so you don't have to — but Rachel and Alex are never far from the work. They're actively involved in the business, available by appointment, and you'll always know how to reach them directly if it matters.

Rachel Steeg, Director of Operations at Shore Way Management
Rachel Steeg
Founder & Chief Operating Officer

Rachel leads operations at Shore Way Management, ensuring every home under management runs with consistency, precision, and a high standard of guest experience. She oversees onboarding, internal systems, and team execution — creating the structure that allows each property to perform reliably at a high level.

Rachel@shorewaymgmt.com
Alex Steeg, Business Development & Property Management at Shore Way Management
Alex Steeg
CEO

Alex leads the overall strategy and growth of Shore Way Management. He oversees revenue management, pricing strategy, and portfolio expansion — with a focus on maximizing performance across every property. His approach is grounded in data, experience, and a clear understanding of what actually drives results in short-term rentals.

Alex@shorewaymgmt.com
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Oh — and there's Lucy.

Rachel, Alex, their three kids — Noah, Drew, and Ella — and their dog Lucy call Annisquam home, a tucked-away coastal neighborhood in Gloucester where the harbor meets the sea. When we say we're a North Shore family business, we mean it in every sense. Lucy has never managed a property, but she's an excellent judge of character.

Also by Rachel & Alex

The Ipswich Inn

In December 2024, Rachel and Alex acquired The Ipswich Inn — a boutique 10-bedroom Victorian inn on the North Shore. Running a full inn alongside a managed portfolio isn't something most property management companies can say. It means the hospitality standards we promise our homeowners are the same ones we hold ourselves to, every day, in a property we own.

🏛

10-bedroom boutique Victorian inn

Full hospitality operation, North Shore MA

📍

Ipswich, Massachusetts

Acquired & renovated December 2024

⭐

Owner-operated to the same standard

The same bar we set for every managed property

What we believe

The Principles We Run Every Property By

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Local First, Always

We live here. We know which vendor answers on a Sunday morning, which towns have strict permit requirements, and which streets have the best coastal light for listing photos. That local depth is something no national company can replicate.

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Owners Are Partners

You own the property. We manage it — but that relationship only works if you trust us completely. That means honest numbers, direct communication, and the same respect for your home that we have for our own.

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Performance Is the Point

Warm and local doesn't mean we're relaxed about results. We're #1 in this market because we work hard at the details — pricing, photography, guest experience — that most managers treat as afterthoughts.

Built for North Shore owners

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