Beverly quietly delivers some of the strongest occupancy numbers on the North Shore — 74% at peak, 50% year-round — with just 87 active listings. When Salem fills up in October, Beverly captures the overflow at nearly the same premium rates.
Beverly's short-term rental market is defined by two things that most property owners overlook: extremely low supply and strategic location. With only 87 active listings across the entire city, there's almost no competition — a well-managed property here faces a fraction of the rivalry it would encounter in Salem or Gloucester.
Beverly's proximity to Salem is its secret weapon. Every October, Salem's 310+ listings fill to capacity weeks before the month begins, and guests who can't find Salem accommodations turn to Beverly — just minutes away by car or commuter rail — as the next-best option. This spillover effect drives October demand at near-Salem rates, giving Beverly property owners access to Halloween season premiums without the full year-round competition of a larger market.
Beyond October, Beverly's walkable downtown, harbor waterfront, and growing restaurant scene make it a genuine destination in its own right. Cabot Cinema, Lynch Park, and Beverly Port Marina bring visitors in every season. Year-round occupancy of 50% is exceptional for a market this size.
Top Beverly properties under Shore Way management earn between $63,000 and $92,000 per year. The range reflects property size and location — harbor-adjacent and downtown-walkable properties consistently hit the upper end. With year-round occupancy at 50% and October driving premium rates, Beverly's annual revenue potential is stronger than most North Shore owners realize.
With only 87 competing listings, a well-managed Beverly property isn't fighting for visibility — it's essentially guaranteed to be found by any guest searching the market. That scarcity is an asset we know how to leverage.
Get Your Free Revenue EstimateShore Way's home base is Manchester-by-the-Sea, just 7 miles from Beverly. Our team knows Beverly's neighborhoods, the commuter rail proximity to Boston, and the seasonal rhythms of a market that runs hotter than most people expect.
Professional photography, curated local area guides, and a 24/7 guest communication team ensure every Beverly guest has a five-star experience — which translates directly into the review scores that drive search ranking and repeat bookings.
Our pricing engine is calibrated to Beverly's specific demand profile — including the October Salem spillover window. We capture premium rates during peak demand spikes while maintaining competitive positioning year-round.
Beverly is a hidden gem in the North Shore STR market. With only 87 active listings, competition is extremely low. Beverly benefits directly from Salem's overflow in October — when Salem fills up (which happens early), guests book Beverly as a nearby alternative at rates near $353/night. Year-round occupancy of 50% and peak occupancy of 74% make it one of the strongest occupancy markets on the Shore.
Shore Way managed properties in Beverly earn between $63,000 and $92,000 per year. Beverly's combination of low competition (only 87 listings), strong occupancy (74% peak, 50% year-round), and Salem spillover demand in October makes it a standout market. Properties close to downtown Beverly or the harbor consistently outperform the market average.
Massachusetts requires short-term rental operators to register with the state and collect lodging tax. Beverly follows the standard state framework. Shore Way handles all STR registration, tax collection, and compliance for every property we manage — you'll never have to navigate state forms or remittance deadlines on your own.
See exactly what your Beverly home could earn with Shore Way managing it — based on real market data from one of the North Shore's most underrated markets.