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Privacy Policy

Last updated: April 1, 2026

Effective Date: April 1, 2026

1. Introduction

Shore Way Management ("Shore Way," "we," "us," or "our") operates the website shorewaymgmt.com and provides vacation rental property management services on Boston's North Shore, Massachusetts. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services.

By using our website or submitting your information through any form on our site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or submit your information.

2. Information We Collect

We collect the following types of personal information:

  • Contact information: name, email address, phone number, and mailing address
  • Property information: property address, number of bedrooms, rental history, and preferences
  • Communication preferences: your opt-in consent for email and SMS communications
  • Usage data: pages visited, time spent on site, browser type, and IP address (collected automatically via cookies and analytics tools)

We collect this information when you:

  • Submit a revenue estimate request or contact form on our website
  • Opt in to email or SMS communications
  • Contact us directly by email or phone
  • Browse our website (usage data collected automatically)

3. How We Use Your Information

We use your personal information to:

  • Respond to your revenue estimate requests and inquiries
  • Provide property management services and related communications
  • Send transactional messages about your estimate or service inquiry (if you have opted in)
  • Send marketing and promotional messages about our services (only if you have separately opted in)
  • Improve our website and services
  • Comply with legal obligations

4. SMS and Email Communications

Transactional messages: If you opt in to receive non-marketing communications, we may contact you via text message or email about your property estimate, follow-up conversations, and service-related updates. Message frequency varies. Message and data rates may apply. Text HELP for assistance or STOP to opt out at any time.

Marketing messages: If you separately opt in to receive marketing communications, we may send you promotional messages including special offers, company updates, and service announcements. You may opt out at any time by texting STOP, clicking the unsubscribe link in any email, or contacting us directly.

We do not share your phone number or email address with third parties for their own marketing purposes.

5. Third-Party Service Providers

We use the following third-party platforms that may process your personal information on our behalf:

  • GoHighLevel (GHL): Our CRM and communication platform. Used to store contact information, manage follow-ups, and send SMS and email communications.
  • Google Analytics: Used to understand website traffic and usage patterns. Data is anonymized and aggregated.
  • Airbnb, VRBO, Booking.com and other booking platforms: If you become a managed property owner, guest information may be processed by these platforms under their own privacy policies.

These providers are contractually required to protect your data and may not use it for their own marketing purposes.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. If you request that we delete your information, we will do so within 30 days, except where retention is required by law.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request that we delete your personal information
  • Opt-out: Opt out of SMS or email communications at any time by texting STOP or clicking unsubscribe
  • California residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of any sale of personal information. We do not sell personal information.

To exercise any of these rights, contact us at info@shorewaymgmt.com or call (978) 212-9499.

8. Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can control cookie settings through your browser. Disabling cookies may affect some functionality of our website.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

10. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: